Influitive:社會化B2B宣傳營銷平臺是一家總部位于加拿大多倫多的B2B宣傳營銷公司，該公司推出的社會化宣傳營銷平臺AdvocateHub允許企業(yè)用戶通過創(chuàng)建Web門戶利用和調(diào)動諸如客戶支持者、傳播者和粉絲等現(xiàn)有資源進(jìn)行推廣。

通過AdvocateHub，企業(yè)用戶可以要求品牌支持者回答問題、填寫問卷調(diào)查或者將推廣活動信息在自己的社交網(wǎng)站上進(jìn)行分享，之后滿足條件的用戶將獲得相應(yīng)獎勵。通過向粉絲提供游戲般的卓越體驗，Influitive可以讓品牌推廣活動同時獲得質(zhì)與量的提高。

AdvocateHub希望能夠讓擁護(hù)者與品牌建立起一種更深層次的關(guān)系，并幫助企業(yè)客戶通過公眾傳播力獲得口碑與影響度。Organ稱，通過對社會化營銷“游戲化”，不光廣告商會因此獲得口碑相傳，品牌粉絲還將獲得諸如免費服務(wù)體驗機(jī)會等獎勵。

What if you could capture and promote the enthusiasm that your best customers – your fans, your evangelists, your advocates – have for you and your product?

Your customer advocates are the most powerful people to speak for you, share their experiences, and explain the benefits of selecting you.

But how do you motivate them to work with you? How can you make the experience much more meaningful than simply agreeing to a case study, referring you, or agreeing to provide a reference?

That’s the secret behind AdvocateHub. The AdvocateHub is built around the needs of your advocates first and foremost. Our idea is simple: provide a better experience for your advocates, and they will increase their activity. Your advocate army, fully mobilized, is the most effective asset you have for getting your prospective customers to buy faster.

We believe that the future belongs to companies that generate and mobilize their advocates. I look forward to working with you to make this vision a reality.